Psychology of attitudes by shelly chaiken, alice h. In other words, a persons affect, behaviors, and cognitions not only may guide and create the attitude but also may be driven or influenced by the attitude. Chaikens areas of research include attitude structure and change as well as social cognition. Attitude formation occurs through either direct experience or the persuasion of others or the media. So it seemed that, in a sense, the discipline of psychology owed the social movement that work, and owed the world that work, and so i became part of it. However, despite the centrality of the attitude concept to social psychology e. New valuebehavioral structures and hierarchies in the technical academic education in the context of romania integration in the european union.
The psychology of gender, especially sex differences in similarities in leadership, prosocial behavior, aggression, partner preferences, and sociopolitical attitudes. Eagly, alice hendrickson subjects attitude psychology. The literature on attitudes and attitude change has been accumulating for nearly 100 years and, as a result, is quite extensive. I am especially interested in sex differences and similarities in leadership, prosocial behavior, aggression, partner preferences, and sociopolitical attitudes. Combinatorial models of attitude formation and change 6. This text is a comprehensive advanced level textbook designed for courses in the psychology of attitudes and related studies in attitude measurement and social cognition.
The topic of attitudes is intrinsically appealing to psychologists and nonpsychologists alike. In the psychology of attitudes, we provided an abstractor umbrelladefinition. An attitude is a general and lasting positive or negative opinion or feeling about some person, object, or issue. Semantic scholar profile for alice h eagly, with 2907 highly influential citations and 308 scientific research papers. She is a fellow of the society for personality and social psychology and a member of both the society of experimental social psychology and the american psychological society. The psychology of attitudes, motivation, and persuasion. The study of attitudes has been approached with varying emphases and methods during most of this century. For example, in 1993, eagly and chaiken discussed how the attitude can also influence the three components. The study of attitudes has had a long and preeminent history in the field of social psychology eagly, 1992. Eagly, department of psychology, northwestern university, 2029 sheridan road, swift hall 3, evanston, illinois 60208, or to steven j. This barcode number lets you verify that youre getting exactly the right version or edition of a book. We wrote this book with graduate students in mind as its primary audience, and also with concern for the needs of colleagues in psychology and related fields who seek an integrative overview of the research literature on attitudes. Eagly and chaiken, for example, define an attitude as a psychological tendency that is expressed by evaluating a particular entity with some degree of favor or disfavor.
The psychology of attitudes alice hendrickson eagly, shelly. Eagly northwestern university serena chen university of michigan shelly chaiken new york university kelly shawbarnes purdue university many theories of the effects of attitudes on memory for attituderelevant information would predict that. Psychology, attitudes and social influence interest group, 2016. Chaiken s areas of research include attitude structure and change as well as social cognition. Her primary research contributions have been in the area of social psychology, as well. Most contemporary perspectives on attitudes permit that people can also be conflicted or ambivalent toward an object by simultaneously holding both positive and negative attitudes toward the same object. For this discussion, attitude theories have been organized into four categories see 11. Reviewed by christopher leone, university of north.
These four ways in which attitudes can form are in order of increasing psychological complexity by mere exposure, by associative learning, by selfperception, and for functional reasons. Harcourt brace jovanovich college publishers, 1993 language. Pdf the psychology of attitudes, motivation, and persuasion. Karau, department of management, southern illinois university, carbondale, illinois 629014627. Written by two eminent scholars in the field, the book has comprehensive coverage of classic and modern research. Eagly northwestern university serena chen university of michigan shelly chaiken new york university kelly shawbarnes purdue university many theories of the effects of attitudes on memory. Eagly born december 25, 1938 is a professor of psychology and of management and organizations at northwestern university evanston, illinois. Role congruity theory of prejudice toward female leaders. Chaiken, department of psychology, new york university, ny. Attitudes towards fairtrade principles and environmental views among the inhabitants of a rural swedish town. Indeed, by virtue of the fact that attitudes label things i.
Includes bibliographical references pages 697765 and indexes. She currently holds the james padilla chair for arts and sciences and a faculty fellowship for the institute of policy research at northwestern university. The research of attitudes is probably one of the most controversial, yet fascinating, areas of psychology. Social role theory as a theory of sex differences and simlarities and of the origins of sex differences in social behavior. New valuebehavioral structures and hierarchies in the technical academic education in the context. Other topicssuch as job attitudes at the betweenunit level of analysis and the contrast between job attitudes and related phenomena like descriptions of a situation and motivation for behaviorare also discussed. Like the nature of attitude itself, one important aspect of the eagly and chaiken text is its structural properties. Eagly is a social psychologist who is professor of psychology and faculty fellow in the institute for policy research at northwestern university. Attitudes and persuasion introduction to psychology. Similarly, eagly and chaiken 1993, in a highly influential textbook, defined attitudes as a psychological tendency that is expressed by evaluating a particular entity with some degree of favor or disfavor p. I am a social psychologist whose interests are mainly in two areas. It is a core text for courses in the psychology of attitudes, persuasion, and social influence and a key resource for modules in social cognition and introductory social psychology. Harcourt brace jovanovich college publishers, c1993. Attitudes and attitude change research paper essayempire.
In this first section we discuss four distinct ways in which attitudes can form towards some issue, event, person or thing. An attitude is an evaluation of an attitude object, ranging from extremely negative to extremely positive. Parents attitudes and behavior, the learning environment, and their influence on childrens early reading achievement. Eagly and a great selection of related books, art and collectibles available now at. Published by harcourt brace jovanovich college publishers, 1993.
Every individual has some kind of attitude but, being a psychological phenomenon, attitude each. Although contemporary psychologists tend to define attitudes as evaluations of people, objects, and ideas, attitude theories and research have looked at attitudes in many different ways and from several varying perspectives. Sep 17, 2011 i am a social psychologist whose interests are mainly in two areas. A theory of heuristic and systematic information processing. Eagly became aware of the role that social psychology could play in this new political landscape. The psychology of attitudes and attitude change gregory r. Combinatorial models of attitude formation and change. It is impossible to summarize and evaluate all that is known about this topic in a brief chapter. Written by two eminent scholars in the field, the book has comprehensive coverage of classic and modern.
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